We’ve said it time and time again — watches and cars belong together!
Much like in watches, where owning the watch isn’t enough, the likes of books, vintage ads and other ephemera related to that watch make their way into the collection, cars have the very same relationship with objects adjacent to their respective brand or the hobby in general.
This great vintage find is for the Volvo owners in the house and represents a cool look at the history of their logo design. To many, the signature Volvo logo was and always be the brand’s namesake wordmark displayed encircled with a protruding arrow, symbolizing a “shield and sword”. However in 1959, the brand decided to nix the circle and arrow, solely displaying “VOLVO” in bold lettering and all caps. To the surprise of many, the brand would change the logo back to its “shield and sword” design that very same year! This particular logo would hold strong until another design change occurred in 1999 — that’s 40 years!
This vintage Volvo key fob, likely dating back to the 1980s, features a simple nameplate-only design finished in blue with blue and gold accented enamel affixed to a black leather fob with matching stitching and an accompanying gold plated key ring. With a profile measuring approximately 2.5” x 1.5”, this fob will look the part and do its duty with respect to the heritage of the brand, whether its attached to a set of keys for a vintage Volvo or a more contemporary model!